There is no single claim that covers a multi-location business. OpenAI says each distinct brand is managed separately, that central management across a parent company's brands and locations is not currently available, and that claiming the main brand does not claim its locations.
What does that mean in practice?
Every location page is its own claim, with its own verification. A business with five locations has five pieces of work, and each needs a phone number, email, or domain that the claimant actually controls.
Why are some location pages locked?
For brands using a managed claim process, individual location profiles remain locked by default. OpenAI's guidance is to ask your OpenAI account contact about the supported claim path. A locked listing shows Contact support.
What about franchisees?
A franchisee should find out from the franchisor whether the brand is on a managed claim process before trying to claim a location. If it is, the route runs through the brand. If it is not, the franchisee claims the location as its authorized representative.
How do you keep many pages consistent?
With a register: one line per page, recording which account claimed it, which details were submitted, and when. Hi Dev prepares the information for every location from one agreed source, so the pages differ only where the locations really differ.
Where these facts come from. Platform details were checked against OpenAI's help article, Setting up your business on ChatGPT, on November 11, 2026. The product is in beta and the rules change.
Hi Dev is an independent software studio. We are not affiliated with, endorsed by, or part of OpenAI. Eligibility, verification, and approval are decided by OpenAI.